课程代码：11474008
课程名称：管理决策分析与R语言
学时/学分：44/2 （其中实验学时24）
课程性质：信管专业必修，管科其他专业选修
开课院系：商学院管理科学与工程系
先修课程：管理信息系统导论，统计学，管理学
参考教材：R语言商务数据分析实战，韩宝国张良均主编，人民邮电出版社，2018
课程简介：
互联网时代和大数据技术及其发展给数据分析、决策支持、商务应用等领域带来重大影响，本课程旨在学习并使用R语言等数据分析工具，了解和学习大数据、互联网、移动互联网下的商务数据分析和决策支持方法。
本课程将结合具体的商务情景、案例数据和技术语言工具，针对若干典型管理领域和电商的业务场景，通过对商务问题和数据的分析、建模、可视化及R语言应用，强化学生的数据思维，培养学生的数据分析与应用实践能力，提升学生对企业内外部数据的商务洞察能力和基于数据的决策分析能力。

Course Code: 11474008
Course Name: Business Data Analysis with R
Credit Hours/Credits: 44/2
Course Type: Compulsory Course for IM
School: School of Business
Prerequisites: Introduction of Management Information Systems, Statistics, Management
Textbook: R Language Business Data Analysis. B.G. Han, L.J. Zhang. Posts & Telecom Press, 2018
Course English Description:
The Internet era and the development of big data technology have a significant impact on data analysis and decision support. This course aims to have students use R language to do business data analysis and learn decision support methods under big data, Internet and mobile Internet.
This course combines specific business scenarios, case data and computer language tools. It focuses on the data analysis, modeling, visualization and R language application on specific typical management fields and business scenarios. It will help to strengthen students data-driven thinking, train students practical ability of data analysis, and enhance students capacity of insight into internal and external data of enterprises and data-based decision-making.